• Content Design

    Since 2016, I have been contracted by various companies and clients to enhance digital content for their products or websites. I have been responsible for everything from content audits to site architecture to style guide creation.

    Sample of Clients

    Google Logo
    Wells Fargo logo
    valmont events managament and marketing logo

    Team: Various

    Date: 2016 - Present

    Role: Content Design, Content Strategy, UX Writing
     

    Collaborated With: Various stakeholders and partners from product teams to marketing directors.

    I often work closely with other content folks, UX writers, as well as project and design leads.

     

    Tools Used: InVision, Figma, Adobe, Google & Microsoft Suites, Project Managment tools such as Jira and Confluence

    Challenges:

    • Disney: Support app and web content sustainment initiatives, own the creation of template style guides for use across design, marketing, and other partner teams
    • Google: Develop robust content strategy for digital help content across web and app
    • Wells Fargo: Create and write UX microcopy for commercial banking products
    • All Clients: Edit and write microcopy to improve UX standards as well as enhance branding across digital products

    Deliverables:

    • Content strategy maps for landing pages and app screens
    • Presentations and decks for implementing new strategy initiatives to gain buy in from partners and stakeholders
    • Recommendations for cross-site promotional content as well as URL structures for new pages
    • Content Hub creation across web and app for various promotions, marketing initiatives, and product launches
    • Documents containing microcopy and UX messages coded for product developers

  • Landing Page Templates For Cross Functional Teams & Stakeholders:
    Design Challenge Workflow

    While under contract at Disney, one of the main challenges for the content team was matching stakeholder expectations for new pages on the web or the app with what was technically possible within in their set timelines and budgets. There was a lack of education across other teams that had no previous experiences with the development process of publishing new content on Disney Park's suite of sites and apps.

     

    To address this discrepancy, I was tasked with creating a template use guide for Disney's available landing pages for the mobile app. Once I started working on this, I realized the same need existed across the suite of websites as well and I added the web element to the template guide.

  • 1

    Background / Challenge

    Business Goals:

    • Provide a centralized guide to educate various partner groups on the templates available for use in our customer-facing apps (partner's request)
    • Create and own a centralized guide to further educate various partner groups on the templates available for use across our customer-facing websites (my addition)
    User Goals:
    • Provide internal-facing guidelines for partners to reference when developing digital strategy for new initiatives
    • Reduce development timelines by providing more available information to all parties involved, therefore getting content out faster and in the most effective layout to better serve users.
    2

    Approach / Solution

    • Gather data from various design and development teams regarding budgets, timelines, and resources needed to produce each template type
    • Collaborate with partners and design leads driving app and web content development
    • Document the necessary information in an easy to consume manner while also considering the various needs and interests of all parties
    • Create a finalized template use guide for all partners to access that can be easily updated for future iterations
    3

    Data / Results

    • Content team members were able to better guide partners during early exploration sessions to the best template match for their content needs
    • Countless hours were saved by eliminating back and forth between the content team and various stakeholders over template choice, and also even eliminated the need for content design input in some cases entirely (therefore allowing the very small content design team to focus on bigger tasks and asks).
    • By including budgetary needs and resource allocation within the guide, partners have had more clarity when it comes to content choices and the content team's expertise has become more transparent and apparent.
    • The Design team also integrated the template use guide into their overall style and branding guides so that more partners have access to and can better understand content design decisions.
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